Have you thought about creating a YouTube channel for your business?
If yes, it’s necessary to learn how to track and analyze basic information about your channel’s success.
Without data, you wouldn’t know which videos are connecting with your viewers and which ended up being a flop.
In this blog, Biteplay will take you and answer all the questions you must know about YouTube Tracking Videos Performance.
What are The Video Metrics?
Video metrics are performance analytics that assists you to both understand and measure the impression of your video.
This analytics gives you essential insight into your video’s efficiency.
These metrics usually include the average and percentage view time of people that watched the video.
Detailed video metrics can improve the way you previously measured your video’s success.
What Are the Key Metrics That You Should Track in Your YouTube Videos?
Views are the simplest form to see if your videos are rising because that’s the entire point.
You can track views in several ways:
You can keep track of your Lifetime views and list them monthly with the rest of your key metrics.
YouTube has a great interactive views plan that you can roll.
If you post (weekly, daily, every Thursday, etc.), try building a spreadsheet and recording how many views per video receives after a set amount of time (5 days or one week after posting).
Keep in mind that the space between posting and recording results must be logical for your results to be significant.
The previous method will let you see if each video is taking views more quickly than your latest video, showing whether people are more excited to get your content through their activities.
If a video ad is longer than 11 seconds, then a YouTube view counts.
Moreover,View rate is the number of views that your ad receives divided by the number of times your ad is shown.
You can keep track of your total subscribers in a very comparable way as your Lifetime views.
Just track their increase over time, simple as track Facebook’s followers.
Another way to view this measurement is to track how many subscribers you earned and lost in a particular season.
If your earnings are more than your loss then, you’re on the right path, and you must check what you’ve been posing to try it another time.
Vesa versa, you also must check your posts to make the second try better.
- Drop-off Point:
This metric is determined under Audience Retention and shows you when people clicked away and stopped watching your video.
Honestly, you’re looking for a nice straight line as near to the 100% mark.
100% means that all of your audience saw your video ultimately.
Of course, you may see a gradual drop, but you want to avoid dipping below 50%.
You can also look at the “relative audience retention” to see how your recognition compares to other people’s videos on YouTube of comparable length.
If your video at a certain point makes your viewers clicked away, look at what happens at that moment in your video.
The usual problem is that it’s just too long because people have short attention periods.
So, the question is, how long must the video be?
Well, if you are still producing engaging content and valuable information, your video can be as long as you want.
However, the retention rates on your video will notify you if you’re doing that successfully.
Compare several videos and see where the average drop-off is, and that will give you a ballpark for how long to aim for with your following videos.
Another way that can make a drop-off is your content.
Did you have a technical problem with your sound’s level, for example, while recording?
Did you start getting dizzy in ideas? and get off-topic?
- Likes, Dislikes, and Favorites:
You can also examine your likes to dislikes ratio. For example:
Video 1 has 100 likes and 50 dislikes. That’s a 2:1 ratio.
Video 2 has 400 likes and 100 dislikes. That’s a 4:1 ratio.
Although Video 2 has more dislikes, it’s a better-rated video because a 4:1 ratio beats a 2:1 percentage.
As with every social media platform, engagement is an essential thing to pay attention to.
For example, what’s the purpose of having thousands of Facebook followers if no one ever comments on your posts?
The equal thing with YouTube: of course, having views is a good thing, but comments tell if you’re relating with your viewers.
The comments-to-views ratio is an excellent way to track your engagement.
If your video has 1000 views and five comments, you have a 200:1 ratio.
Over time, you will want to aim for a 10:1 ratio or ten comments on a video with 1000 views.
Checking how many shares you earn is a very cool thing:
Seeing which videos are shared is vital because sharing is one of the best forms of engagement you can receive from your audience.
Still, sharing with their friends means they obtain that your content is interesting enough to recommend and support.
A fantastic thing about YouTube is that you can see which platforms your videos are being shared on, which can benefit you to choose which platforms might be best for you to spend your time cross-promoting your videos on.
- Reach and frequency:
Unique cookies are the number of cookies (which store choices and other information used on the web pages that users hit), especially to an individual browser on people’s computers.
Unique viewers: Are the number of times that a unique cookie viewed your video ad over a one time.
Avg. Impression. freq. per cookie is the average number of times that your video ad is shown to a single unique cookie over one attempt.
Avg. View freq. per cookie It’s when a unique cookie viewed your video over one time.
How the Process of Tracking YouTube Videos Performance Done?
Uploading a video to YouTube is only the beginning of a continuing process.
It would be best if you estimated the effectiveness of each of your videos to learn how you can improve the next one.
YouTube provides its performance tracking tool that measures the crucial metrics for all videos on its website.
YouTube Analytics sets some of the most critical metrics directly on the video viewing page.
More detailed metrics appear when you click the Analytics button below each video.
Here are the following five things you’ll want to prepare when tracking the performance of the videos you post to YouTube channel:
- Track views:
YouTube also lets you examine the demographic structure of those views by age, location, and gender.
How many views is a significant number? It depends on your goals.
For some types of videos and businesses, a sum of 100 views might be suitable as long as they’re from your targeted audience.
2. Track traffic sources
You can be more efficient if you promote your videos and know how viewers saw them.
They can be connected to other videos, searched for on the YouTube site, or linked through another reference.
For example, if you notice that most viewers discover a video by searching on YouTube, you know you must optimize later videos for search.
YouTube Analytics can benefit you by giving the keywords you searched for, including the most common ones in the descriptions.
You also can do the traffic sources metric to discover why a particular video didn’t work well.
Look at why users didn’t find the video.
3. Track audience retention
Just because someone starts to watch a video doesn’t mean they will monitor it to the end.
YouTube’s audience recognition metric lets you see viewership second by second.
It’s a helpful tool for editing your videos and producing ones that pack a punch from beginning to end.
If you find out that most of your viewers are watching only the first seconds of your video, then you must know you’re not grabbing their attention.
If a high percentage of viewers quit watching at a point in the video, you can try to determine what turned them off.
4. Track conversions.
YouTube Analytics can’t help you here.
You will have to check the number of conversions a video creates on your site.
The conversion metric depends on what kind of response you need.
Is the video meant to generate sales, or is it meant to drive traffic to your website?
If you hope to increase income, you would measure how many sales you made to the viewers who connected to your website.
You might discover that a video with a nearly small viewership gives a higher conversion rate, and that’s a real success.
Eventually, there are many additional metrics to track on YouTube.
Try doing a little math and always check your ratios and rates.
Try our Biteplay tool for Tracking YouTube Videos.
It would really help you.
Moreover, you can track your competitors too:
Biteplay appreciates you reading this blog and we are glad you trust our services and features to grow your business.