YouTube Ads Cost 2021: The Comprehensive Steps!

YouTube Ads Cost 2021

When it comes to YouTube ads cost, what do you expect to pay? And, is investing in YouTube ads the right move for your business? 🤔

This is what we will discover together! 😍

You probably know that YouTube is the second biggest search engine in the world after Google.

And it is one of the most powerful platforms for businesses trying to attract customers’ attention.

In fact, there are 30 million+ active users on YouTube every day, that’s more than the entire population of Australia!

And they’re consuming an amazing five billion videos every day!

These stats alone make YouTube an excellent advertising platform for any business that wants to boost its visibility.

Advertising on YouTube arrived more than a decade ago, and the video ad formats changed a lot.

If you’re querying about the YouTube ads cost and the advertising opportunities on this platform, you’re in the right place!

From now on, Biteplay will provide you with everything you need to know about:

  • YouTube ads cost.
  • What video ads involve.
  • And most importantly, how you can successfully use them to promote your business.


First, Why Should You Consider YouTube Advertising?

YouTube Ads Cost

Before you go ahead and choose to advertise on YouTube and know more about YouTube ads cost, ask yourself if you can invest in creating high-quality videos.

You can associate your YouTube advertising plan with the creation of your company’s YouTube channel.

The secret is to build a personalized and effective channel appealing to the audience you want to attract and convert, so you don’t lose YouTube  ads cost!

Here are three causes why YouTube ads cost is very important :


1) Reach

YouTube Ads Cost 2021

One of the reasons you should never worry about YouTube ads cost is its enormous reach.

The chances are that your potential customers are watching YouTube videos every day, so why not target them through YouTube ads?

Maxim Roslyakov, Senior Vice President of Marketing at SEMrush, augments this idea by saying:

“Any YouTube ad is, in fact, content in itself, and as such, these ads can serve different purposes. YouTube ads are a perfect match when it comes to both raising brand awareness, due to its enormous audience and reaching out to potential customers who might be willing to purchase products and services.”


2) Tracking

Even if you’re new to YouTube advertising, YouTube makes it easy for anyone to track and measure their campaigns’ effectiveness.

The real-time insights will help you understand if your video ads are performing just like you hoped for. Then you didn’t lose your YouTube cost.


3) Advanced targeting

Another great reason is that you have access to advanced targeting. This means that you won’t lose YouTube ads cost targeting people who aren’t interested in what you’re offering.

It also allows you to target users based on location, age, gender, and, of course, more advanced targeting based on keywords, topics, and online behavior.

What’s more, you can use Find My Audience to read more about the audiences you can reach on YouTube.

Another benefit is that you can target both single channels and creators, which isn’t an option on other mainstream platforms like Instagram or Facebook.

Biteplay recommends making a priority out of optimizing your targeting to increase the success of your campaign.

You can also use Biteplay’s tool to target the right audience and never lose your YouTube ads cost!

All you need to do is  to create a new inventory:

biteplay inventory

Search by keyword:

Biteplay keywords

And then find your target audience:

Biteplay target audience


How Do YouTube Ads Work?

How do ads work?

YouTube has a great selling feature: It has intent!

In other words, people usually show up on YouTube with a need in mind, like how to make something or how to draw. 

YouTube takes several things into account when serving ads:

  • Google Ad settings.
  • Google Search history.
  • Whether the user has signed in or not, which shows websites.
  • Other videos the user has viewed.
  • They’ve viewed geographic location, age, gender, etc.


Now, let’s discover YouTube ads cost.

Youtube ads price

There isn’t a fixed price when it comes to YouTube ads cost.

The YouTube ads cost will change depending on the length, the number of camera angles, complexity, and words in the video script.

An extra variable for YouTube ads cost is the video ad format you choose, so you need to separate your budget and your needs before deciding.

On average, YouTube ads cost around $4,000, considering the process of shooting your video and the real advertising on the platform.


YouTube ads cost #1: 

Discovery ads (previously named In-Display ads) will cost around $0.30 per click.

youtube ads cost

YouTube Discovery Ads are YouTube ads that look like a thumbnail, description, title, and other YouTube videos. 

It appears in many places like the top of the YouTube search results page, the suggested videos section, or the YouTube mobile app’s home page.

They seem like the standard videos they’re set with, related to how search ads work in Google’s organic search results. 

The ad links to a YouTube video; when the users click, they go to a video watch page as if they’re clicking on an organic video result.

The most crucial difference in appearance between organic results and YouTube Discovery Ads is the tiny ad tag with each paid result.


YouTube ads cost #2:

Skippable in-stream ads (previously named TrueView ads) will cost between $0.10 and $0.30 per view, depending on the marketing goals and target audience.

youtube ads cost 2021

If you’ve ever seen a YouTube video, you’ll be familiar with those skippable ads at the beginning. That’s a TrueView ad!

TrueView ads give both viewers and advertisers decisions that are tailored to their desired experience. 

YouTube ads cost only when the ad has:

  • Played for 30 seconds+ (or ended)
  • Prompted an action (like a click)

If you’re new to YouTube ads, TrueView Ads are an exceptional place to begin. 

Why?

Because they’re hugely varied. 


YouTube ads cost #3:

Bumper ads are credited by CPM, which means that you only pay every time the ad receives 1,000 results. Regularly, this type of YouTube ads cost from $1 to $4 per thousand views.

Bumper ads

YouTube’s bumper ad is a 6-second, unskippable video ad that plays before a YouTube video. It is one of YouTube’s six different ad formats. Due to their tiny length, bumper ads are most helpful in creating brand awareness and reach.

On the contrary, ad formats like overlay ads, skippable and non-skippable video ads are better for longer ad spots that dive deeper into product features and benefits.

Bumper ads can run as standalone ad campaigns. Still, Google recommends running them in combination with TrueView Ads to increase their effectiveness.

In both cases, bumper ads should be set up as their Google Ads campaign (formerly Google AdWords).


YouTube ads cost #4:

Masthead ads have an enormous reach in the shortest amount of time, so prepare to spend a massive amount of money.

Masthead ads

For the filming of your video and the YouTube ads cost, $5,000 should be the minor budget if you need a more complex campaign such as this.

Most advertisers allow a minimum of $10 per day for a campaign and then increase this amount once they got what best works for them.

An average YouTube ads cost per view is between $0.010 and $0.030. so the total amount per 100,000 will be around $2,000.


Setting Your YouTube Ads Goals.

Goal setting

Before you go ahead and start thinking about YouTube ads cost, it’s crucial to know what you want to get out of all this.

Do you want to be noticed, inspire more audience in your brand, or boost conversions?

If your aim is to build awareness and recall. In that case, you should work on setting up a video ad that attracts the attention of potential customers while keeping existing customers interested at the same time.

For this purpose, You can use in-stream ads that help you reach your audience within seconds and cost-effectively.

Another option would be bumper ads that allow you to share your message to potential clients in just six seconds. Masthead ads are also great ad options for this aim.

The goal of boosting interest is a more complex one since your objective is to influence potential clients in the moments when they’re most receptive to suggestions.

The best ad formats to use for this particular goal would be the in-stream ads and discovery ads. They both help successfully deliver your message. The first type of ad can help you make an impact. The second video ad format will be seen only by an interested audience, and with a great YouTube ads cost!

If driving action is your first goalthen skippable in-stream ads for action could be your most valid bet.

Even though it’s a skippable format, you get to decide how long your ad is, and you have the option of optimizing it so you can reach your target audience with the best YouTube ads cost.


Finally, let’s conclude with some important words for you.

Biteplay

YouTube is a unique platform for developing your business; you mustn’t just rely on this.

Set your strategy and goals clearly before deciding what type of video ad format to go for.

Most importantly, develop your message in a way that can be eye-catching, informative, and trustworthy, especially when you only have a few seconds to attract someone’s interest. 

Then, find out what works for you, optimize along the way, measure your results, and decide if your YouTube ads cost is proper!

Have you considered YouTube advertising? I want to know what were your takeaways and whether you have any extra tips.

You can also use Biteplay’s tool to set your YouTube Ads, and guess what!

You’ll have 30 seconds for free when the viewer skips your Ad!!

How great!!

If you have more questions about YouTube ads and Youtube ads cost you can visit Biteplay Academy to answer all of your questions!

Biteplay Academy
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